Recently whilst in Melbourne I treated myself to the Melbourne International Motor Show for a quick squiz of the latest and greatest toys to be released. Am disappointed that I
didn’t take my camera, as the Ford display was absolutely fantastic – their use of digital marketing and new media concepts was first class!
Avid b*Fresh (our monthly report) readers will remember past issues where I have raved on about Bluetooth marketing via localised hot spots – some may recall the example I talked about when Trans
formers was released in Australia, using localised hot spots in shopping centres. Well Ford have introduced these ‘touch’ panels on their motor show displays whereby people can come up and receive the latest information, photos and wallpapers direct to their handset.
The line up of fellow Gen Yers along with Xers using this technology was a testament to this campaign element’s success.
Further to this, they had an interactive panel/game on the floor whereby people can kick Ford ‘footies’ across a white screen to display an image of the latest Falcon. Whilst in the US this form of interactive advertising was reasonably prevalent at shopping centres and as
well at places like Universal Studios. It’s an innovative way of getting your advertising message across!!
