Imagine a median that attracts globally 250,000 new subscribers every day, with over 64 million people in total. Back on home turf, Facebook has 2.8 million registered subscribers with about 200,000 people accessing their account daily.
Some refer to Facebook as the median of choice for people with brains – we tend to think it fits a separate group of socialites needs, being a little more secure, a little more professional, and slightly easier to manage and communicate with. These people tend to be slightly older, more towards 22
- 35yo as opposed to the 13-22yo’s that frequent Myspace.
We view Facebook as a transition website, as people move through different stages life, their needs albeit social, economic, lifestyle and so on, change. The same thing occurs with social networks.
We tend to believe that people’s needs for social interaction changes with age, seeking a more controlled environment that still captures the true essence of a social network – fun, interaction, communication between users etc.
What to watch out for:
There’s this concept floating around the industry at the moment called ‘Facebook Fatigue’, a trend
that is starting to occur abroad (particularly in the UK), where major social networks are starting to
loose members at rapid levels for the first time. We believe that people are starting to get ‘sick’ of having to update their profile and interact with the media – due to other lifestyle demands. In September 07, the average social network user spent 23min 30sec on social networks, in January 08 this had dropped to 21min 15sec, with a slight rise in February.
From our perspective, we believe there are still legs in both media, however creativity and unobtru
siveness social network front!
