Well this was a pretty interesting article! Burger King and Virgin customers can now whilst buying a Value Meal at any Burger King across the US can get the latest ringtones from leading artists on their handset for only $1.
The concept came about through a need for providing perceived increased value to their clients along with providing entertainment whilst in their stores.
Ron – Brand Manager at Burger King mentioned. “With prices going up on everything from gas to food, our customers are always looking for ways to save anywhere.”
He goes on to say, “We’re constantly looking for innovative ways to provide value and entertainment to our BURGER KING® guests.”
The campaign is supported by in store advertising, and imact promotions across the usual channels. It gives us a really good idea though of integrating fast food with mobile technology, and adding value to the clients experience whilst visiting their locations.
